"THE WHITE THRILL" AT THE ARLBERG
What comes to mind when you hear the title "The White Thrill"? For me, this phrase is an intriguing puzzle. What does it mean? There's the familiar phrase "white splendor". And "white gold" is also well-known. In both cases, it's about what every guest needs and seeks in winter: Snow! Snow-covered mountain landscapes! Perfect slopes! That much is clear.
But why thrill? Something else must come into play. Perhaps the beauty of the landscapes at the Arlberg is intoxicating? Or maybe one feels a bit exhilarated after venturing onto the après-ski slopes at night? Yes, that may be. But that's not what this is about. It's about a very special challenge.